We discover and share an incredible amount of insightful articles and resources through our professional and social media networks. Since the use of social media is still fairly new in the higher education community – from both a professional and pedagogical standpoint – we thought we’d round up some of the most useful articles we’ve come across regarding social media for higher education professionals. We focus on social media as it applies to higher education institutions, careers and professional development.
Basics and Guidelines
An basic introduction to social media tools for faculty and administrators, covering Google profiles, social networks, and RSS.
A short and sweet overview of how and why student affairs professionals should use Twitter.
A useful Q&A about social networking on campus as a student affairs professional.
Higher Ed social media expert Eric Stoller explains the top 4 tenets to building trust and gaining influence on social media.
Looking for some basic guidelines to using social media? Eric Stoller shares his top picks – many of which come from universities.
An excellent and comprehensive guide to using social media as a campus leader – from marketing and conferences, to professional development and collaborating with students.
Rob Jenkins shares a witty take on the basic principles of email etiquette.
Many departments and institutions struggle with formulating an effective social media policy. Here Mike Petrof shares some basic guidelines, plus examples from other institutions.
A comprehensive slideshow on minding your manners on the social web.
Social Media Strategy
Well-written article on how community colleges can (and should) start using social media for branding purposes.
A great, step-by-step post on developing a solid social media plan.
A helpful beginner’s guide to starting and maintaining a professional academic blog.
This section of Pew’s comprehensive report includes results from a survey of college presidents on how and how many of them use social media.
An insightful article about making technology a priority as an institutional leader.
This infographic gives a quick overview of how universities are using social media, as well as the benefits and challenges.
More Higher Education Social Media Resources
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